Following Alex's experience in music, customer service, journalism and marketing management, Alex Knight is the creator of A Knight, Marketing Blog to help inspire better marketing in small businesses.
Any discussion of B2B marketing inevitably leads to talking about LinkedIn. Every mentoring session I’ve conducted has yielded this question. Especially when start-ups are looking… Read More »Should Your B2B SaaS Scale-up Advertise on LinkedIn?
Looking to scale your business for your B2B SaaS Startup? Here’s how to run marketing that drives results without wasting budget.
Establishing message-customer fit is a critical stage to generating new business at scale. Here’s everything you need to know about it.
Have you ever had a brainstorming session at work that feels devoid of creativity or any practical ideas? Growing in my career in marketing, I… Read More »How to Harness Creativity In Business
Real Madrid lifted their 14th Champions League trophy after beating Liverpool in the final this year. And, despite the 80,000 football supporters in the Parc… Read More »Why were the ads during the Champions League Final so poor?
If you’ve followed my blog before, you’ll know I think content marketing is the best way for B2B SaaS companies to start marketing their business.… Read More »5 ideas to get started with content marketing
For content creators, the demands of generating content can be quite daunting. One post per day, or one big piece of content per week. Sometimes… Read More »Daily Tip: Voice Dictation to Produce Content Faster
Content marketing is hugely popular nowadays due to the growth of the world-wide-web, social media and marketing automation platforms like Hubspot. However, content marketing is… Read More »6 Reasons why B2B SaaS Start-ups should start content marketing
If you’re looking to start marketing your B2B SaaS business, I can think of no better place to start than with Content Marketing. Maybe you’re… Read More »Content Marketing for Your B2B SaaS Start-up
In 2020, just after the start of the pandemic, Tricorn & Valuechain were looking to re-evaluate their market proposition and merge business units to both… Read More »Case Study: Launching Fitfactory